Your Business Strategy Our Digital Expertise >>Your Success<<

What We Offer

We want to know what consumers are looking for, what their values are, and how we can meet their needs. It’s not just about Big Data; it’s about translating that into the truth.

— Gayle Fuguitt —

Our Portfolio

Our work speaks for itself. From design and development and content marketing solutions to social media promotions and web optimisation, we’ve tirelessly worked to ensure our clients are ahead of the pack and enjoy a sustainable online business for years to come. 

How about Some Fun Facts about the Number 7?

Continents on Earth
Hours of Sleep is Optimal
Wonders of the Ancient World
Notes in Music
Heavenly Virtues
Colours in a Rainbow
Represents Innovation and Ambition

What our Clients say

  • RT7 worked with us on building our new site. We required quite a very specific design and functionality, working closely with our designers on a tight brief they have produced a great site! Their extensive knowledge helped us overcome any hurdles we ran into, inevitable with a project like this. All requests, however fussy, were dealt with professionally and knowledgeably and we have a product we are really happy with!

    — Gemma Irving - Media Director JK&K —

ReThink Digital

We believe that digital collaboration is key to success

RT7Digital is a digital agency that was established in 2012 with the objective of rethinking and redefining online marketing.

Whether it’s through spreading awareness, growing online visibility, optimising user experience, attracting organic and paid traffic or generating online sales, RT7Digital’s objective is to increase and sustain profitable conversions for online businesses.

RT7Digital continues to adapt and change, bearing in mind the importance of nurturing sustainable partnerships with all stakeholders, from business owners to end consumers, we’re here to help everyone rethink digital by redefining online marketing as you know it.


Together, we pioneer greatness

The best way to sell something: Don’t sell anything. earn the awareness, respect and trust of those who might buy.

— Rand Fishkin —


Explore the latest articles and opinions from the great minds at RT7 Digital.

Discover more of what we’re about.


Contact Us

Convinced? Intrigued? Inspired? Let's start this adventure together.


33 Church Street, 5th Floor Vunani Chambers, Cape Town, 8001

Get in touch with us

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087 151 4637

33 Church Street, 5th Floor Vunani Chambers, Cape Town, 8001

Our People

Meet the team that drives your brand’s online conversions by tirelessly formulating and implementing ideas as well as promoting your service to the desired audience.
Each member of the RT7Digital family is passionate about rethinking digital in an effort to grow your online influence. They have their own set of values, experience and specialties that allow us to stay relevant
throughout the times.


Tawfeeq Petersen

Hi, the name is Tawfeeq, a recent Marketing graduate from the Cape Peninsula University of Technology.

Born in the early 90’s I have witnessed the evolution of the world-wide web and all things which it has given light to. Since early childhood, the digital world has always been of interest to me, thus I am working in the digital industry.

The prospects of what are to follow both excite and scare me because; if the internet has grown this much in a mere 20 years, what could possibly be to come?

That is a question I would love to see unfold before me.

Hidden talent: Professional table tennis player. (self-proclaimed)

What’s the first thing people notice about you: I’ve been told I have long eyelashes

What makes you laugh, like ROLF: Sometimes my own thoughts are extremely funny

Why do you work in digital: To find out the answer to “what could possibly be to come?”

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Tawfeeq Petersen

Ash Beddow

Hi I’m Ash, I am here to serve my cat overlord. No, that’s not a joke my cat is life! I studied a BJourn at Rhodes University specialising in New Media. I enjoy the simple things in life,
like a perfectly ripe plum or an un-chewed pen lid (pointing no fingers…Em!). I am the Content Manager here at RT7 Digital and it’s my job to make sure that the creative content is at constant flow of awesomeness.

I rate that my quick wit and edgy personality generally means that the office banter often swings in my favour. As part of the content team, I spend my days creating kick-ass pieces of work. I live for the
“ah yessssssss” moments. Oh, and did I mention my cat?

Hidden talent: Make a glass of wine disappear – more of a superpower really!

What’s the first thing people notice about you: My “mermaid hair” - Thanks Delia.

What makes you laugh,like ROLF: Watching Em try twerk.

Why do you work in digital: Digital is a beautiful and boundless creature where any whacky idea can be crafted into reality.

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Ash Beddow

Thoby Solheim

Hi, I’m Thoby or as the girls like to call me Da Thobsta. As captain of the RT7 Digital ship, I keep everyone in check and make sure that we keep sailing smoothly.

I am new to the digital world and am still getting my head around the concept of Facebook and what a GIF is (which I still pronounced Jiff). With my crew of wacky sailors, we are out to conquer the digital seas!

Hidden talent: I can strip and rebuild a motorcycle engine.

What’s the first thing people notice about you: I have no idea you tell me.

What makes you laugh,like ROLF:John Cleese and Rowan Atkinson.

Why do you work in digital: Digital feels like the next frontier for business: and I love building businesses.

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Thoby Solheim

Rob Laughton

Rob is an advisor to RT7Digital and has been working in Digital since 1999 when he first founded Root7.

He has since grown a group of related businesses in the UK, USA and
South Africa, which all focus on robust digital sales channels.

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Rob Laughton

Volker Butow

The name is Volker Butow. Yes, I know it sounds a bit like the name of a James Bond villain, but I will give you 10 bucks if you can pronounce it properly.

No, not in a German accent!My daily routine involves analysing reports and optimising campaigns. Although most of my time is spent talking to a computer, I'm quite adept at speaking to humans too.

I dream of a world surrounded by Piña coladas, marshmallow cushions and sunshine, but mostly the rare element of silence.

Hidden talent: Breaking things, online and offline.

What’s the first thing people notice about you: That I'm actually uber-chill. With an Umlaut. über-chill.

What makes you laugh, like ROLF: Hipsters and Doug the Pug.

Why do you work in digital:I work in Cape Town! Isn't that what half Capetonians do? The other half work on film sets.

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Volker Butow