Big Roast | Digital Case Study

Big Roast is a London-based hog roast company that was formed by some of the owners of Rt7 Digital back in 2007.

Big Roast has evolved since then to become the market leader in London and the South-West for hog roast catering for parties, corporate events & other external catering.

Big Roast was developed as a digital business from the outset – with exception to the pigs & catering side – and today all of its sales, marketing, CRM, customer support, logistics are performed using cloud based software. Rt7 Digital has worked carefully on crafting a digital solution that is full digitally integrated from the moment that a customer searches for a hog roast service.

  • Integration of rich Snippet schema markup for Google+ publisher, authorship and customer reviews
  • Fully integrated blog function used to communicate latest news as well as to add new content to Geo targeted landing pages for customers looking for a local hog roast provider in London
  • Full management of Google webmaster & analytics – as well as all major social channels including Google+
  • Ongoing search engine optimisation work alongside an extensive outreach program
  • All enquiries fully integrated with cloud based CRM/Order Management software

Big Roast is the leading digital brand for hog roasts in Southern England.