Our work on the Drinking Waters brand in South Africa began in 2012 when one of the company directors of Drinking Waters in the UK moved to South Africa to form Rt7 Digital.
Our client now holds leading positions on www.google.co.za for this major category terms and has developed a strong sales pipeline through this search engine
- Internationalisation of existing UK websites
- Developing relationships via affiliate schemes with other local manufacturers which could be placed within the launch range
- Development of a centralised product catalogue & database
- Full digital optimisation of these websites & products for search engines
- Success included gaining the top position for the search phrase “water cooler” and “water filter” within the first six months on google.co.za & developing a significant channel for demand
Rt7 Digital work with Drinking Waters on further developing traffic to their websites & in further defining the customer conversion process onsite.