Is content marketing really worth it? You publish an article, some people read it, some may like it, and then what? What is the next step? People are yelling out “they convert” – which is true but how do they get there?
If you read enough blog posts or browsing the internet, you’ll see an overly simplistic narrative everywhere you look: If you publish high-quality content, people will convert and revenue will follow.
But how do you achieve this thing called “high-quality content”?
Here is a checklist to live by when creating content to achieve the ultimate creative material:
You have a refined your strategy and you stick to it.
Like any other form of marketing, you need a strategy if you expect to be successful.
Hey, big spender.
Companies who spend a lot on marketing are able to grow their markets faster than companies who don’t spend as much.
Shout it out.
The quickest way to kill your content marketing is to do nothing after you create your content. Post, tweet, Instagram it because the more people who view your content, the more are likely to convert.
How do you promote your content? Here are a few easy ways to promote a single blog post:
- Email newsletter.
- Be sure to tweet it several times.
- Google+ posting.
- Facebook posting.
- Sharing in LinkedIn.
- Pitch influencers in your industry who can share your content.
- Pitch bloggers and site owners, and ask them to share your content.
- Mention your content when you comment on other websites and blogs.
Your content rocks.
In other words, one great piece of content is worth much more than five average pieces solely for SEO purposes.
An SEO team is vital.
There is no competition between SEO and content marketing. Instead, the two work together in a complementary relationship. And we know a lot about that.
You’re having fun with it.
You know what we think is a big problem?
You’re way too serious! It’s not supposed to be a painful, awful and dark journey through despondency. Lighten up!
We believe that content marketing still has a place in a world where people would rather watch than read. There is something about a great piece of content which has the ability to transport the reader into the writer’s imagination and arouse certain feelings and emotions – that is what content marketing is all about.
Creating that bond between you, your business and the consumer is what taps into loyalty – which stems from trust. What better way to build a relationship of trust than with hearty content.
At RT7Digital, we believe in content and so should you. Contact us today so we can help you define or refine your strategy.