Category Archive for: Learning


Defining Your Audience – Marketing Personas

Defining Your Audience – Marketing Personas What is a Marketing Persona? A marketing persona is a compound framework for a particular portion of your prospective target market. It is used to identify key external stakeholders and the content with is most relevant and useful to them. Simply put, a marketing persona is an ideation of…

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Content Marketing Strategy

If you have a website for your company, then chances are that at some point you’ve come across an article or a blog post telling you that content is king. We encourage you to look at the infographic below and then read our editorial on content marketing strategy. But we wonder if you’ve really ever…

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