We have a specialist team in-house managing Pay Per Click for our clients. Paid online advertising is hugely important for a lot of our clients as they progress up the natural search results. It also helps to backup branded campaigns making sure that the brand is visible to the right customers and in the right places. We only spend client’s budget where it will have the most impact and for some clients, we consult on their existing PPC campaigns and for others, we build them from scratch and manage. We always report in as much detail as the client requires and can create complex reporting structures based on the needs of each individual business.