We would consider live chat to be a must-have tool for business, a simple yet highly effective tool that will build stronger relationships with your customers and increase sales. Here are some of the reasons why you need live chat for your business: Customer Service and Loyalty The eDigital Customer Service Benchmark survey found that…
Category Archive for: Rt7 Digital
PPC Marketing – What’s the Use? In a broad sense of digital marketing; there are two core concepts; namely organic and paid marketing. Pay-per-click (PPC), also known as cost per click (CPC); is a digital marketing framework used to drive web-platform traffic. This form of marketing occurs when a digital marketing advertiser agrees to a…
Defining Your Audience – Marketing Personas What is a Marketing Persona? A marketing persona is a compound framework for a particular portion of your prospective target market. It is used to identify key external stakeholders and the content with is most relevant and useful to them. Simply put, a marketing persona is an ideation of…
Internet advertising is not much of a competitive space. Google and Facebook have become the internet ad-duopoly by controlling over 60% of internet advertising spend. This internet ad dominance could, however, be short-lived. Amazon is gaining momentum and could be paving its way to the top of global ad spend. JP Morgan estimated that in…
What’s your story? Every brand has a story, what is yours? Start with a narrative. It needs to be unique and interesting. It needs to be something that people actually want to share, retell, or participate in. Power of Storytelling Storytelling has been around for thousands of years to simplify and put across an otherwise…
The advertising world is changing and its changing at a rapid speed. People are consuming more and more digital content every day through mobile phones, laptops, desktops and television. Thus, my fellow marketers we need to change our marketing strategies and adapt to this change. The Importance of Digital Marketing It’s very likely that digital…
Every new year brings a shift in digital marketing. As marketers have to constantly be on the lookout for changes in trends or behaviours and adopt a range of strategies immediately in order to stay at the forefront of all things digital. With the demise of certain social platforms to the rise of others, to…
On Friday 15th December 2017, the RT7Digital team embarked on a day journey to let loose and relax through one epic year-end staff party. The day begun with the troops rounding up in the office with jolly smiles and enthusiasm to fill a stadium – no joke, we were really excited. Let’s flashback to the…
It is clear Amazon has disrupted the online shopping world, it has brought new dimensions to how people around the world shop, interact with the web and take in media. Rumor has it that it is the number one search engine for product searches and the second biggest search engine to Google. Tech and E-Commerce…
Are you fresh out of University/College and in need of work experience? Or maybe you’re just taking a break from studying and want a glimpse into the working world. We’re looking for a bright-eyed, bushy-tailed fresh and vibrant young being to join our team of Digital Marketing enthusiasts. We’ve heard all there is to hear…
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