What’s your story?
Every brand has a story, what is yours? Start with a narrative. It needs to be unique and interesting. It needs to be something that people actually want to share, retell, or participate in.
Power of Storytelling
Storytelling has been around for thousands of years to simplify and put across an otherwise lengthy version of an event, person or place. In the world we live in today, we consume, interpret and store information in large amounts and in order for you and your brand to stand out from the tons of data found on the internet, you need to have a story worthy of being remembered, recalled and retold.
Indeed, our brains respond to content by looking for the story that explains the situation. Storytelling is a powerful communication and connection tool because:
• Stories simplify the complex.
• Stories are more memorable.
• Stories conjure emotion.
Stories can convey information in a manner that breaks through the information overload, further helping users better accomplish their goals. But most importantly, stories are one of the key ways to connect with an audience.
Much of what needs to be considered when creating a story is the same as what’s needed for creating a website:
• Who is the audience?
• What are your goals?
• Do you have a clear meaning?
In applying storytelling to website development and design, we must bear in mind the differences between a spoken or written narrative and one that is communicated through the totality of a website or app. These differences are most notable in:
• Content (spoken or written)
• Visual (image or video)
• User Experience (website navigation, colours, animations)
Planning a story with design comes down to understanding your audience and a little bit of design theory. Every website or app has a story and it is our job to make that story clear and engaging for users.
Let us help you design and create a website built around your brand and its story. Contact us on 087 151 4637 or drop us an email on firstname.lastname@example.org to start your new project.